Pay Per Click (PPC) Advertising
Pay per click advertising allows an advertiser to place a small, textual ad on the results page of a search engine. A small fee is paid only when a searcher clicks on the ad. 1 in 7 searchers, or 14%, click on paid advertisements while using a search engine. Although the pecentage is low, when you are paying such a small amount for a potential sale, it is extremely worth it.
Setting up an effective PPC campaign can be time consuming and, if not done properly, can end up wasting your valuable advertising dollars. Targeted Web Marketing has dealt with the top PPC advertising agencies such as Google Adwords and Yahoo Search Marketing and has mastered their unique systems and requirements.
We believe that their are four key components of a successful PPC advertising campaign: research, rank, elaborate and enhance. Because we follow this four step process, we guarantee a high ROI on your PPC advertising program.
Research
The research phase requires information gathering and assessment, most importantly, detailed research on customers and competitors. The desired goal is to formulate a PPC advertising test campaign and implement the chosen keywords.
Rank
The ranking phase consists of monitoring the individual keyword performance. During this phase, we will determine which keywords, ad copy, landing pages and bid strategies have the greatest potential.
Elaborate
The elaborating phase focuses on taking the proven keywords from the the ranking phase and creating valuable keyword variations to increase the number of keyword phrases in the overall PPC advertising campaign.
Enhance
The enhancement phase involves constant tweaking of keyword phrases, text ad copy, landing page elements and bids. Developing a highly successful PPC advertising program is an ongoing process that is never fully-optimized due to changes in the technology, industry and competitive landscape.
Contact TWM if you would like to learn more about how we can help boost your website rankings.
Web Traffic - Measurements and Other Essentials
A good marketing strategy may increase web site traffic. This can be done by advertising or placement of your site on search engines.
It is important for any business to know what your customer needs. Making them happy will earn repeated visit to your web site. Investigating and understanding their concern is an ultimate factor to making a business successful.
"In the two years since Targeted Web Marketing developed our new website, we have experienced a directly related 25% increase in revenue and Garrett's SEO has put us on Google's page 1 for our top key search terms. Thanks a million."
- Liz Morris
Commercial Cartage Co., Inc.
“It was a pleasure working with Garrett Simmons
on the new website for Trelligence. As a software vendor, our website is
critical for lead generation and for converting prospects into customers.
We are getting valuable requests through our new site, all made possible
by Targeted Web Marketing.”
- Larry Ciscon, CEO
Trelligence, Inc.