Existing Site Analysis
Does your website have the visibility in the search engines that you would want it to have? Can a first time visitor successfully navigate through your website with confidence and ease? If you have difficulty answering these questions, then your web site may actually be leaving your potential customers with more questions than answers.
An existing site analysis is one of the most effective ways for your company to answer these questions. It provides a thorough examination and critical analysis of your site's usability, equipping your company with valuable information, that when implemented, will assist in putting your website above the rest.
Website Analysis Reports
A Targeted Web Marketing site analysis provides you with a written report with a detailed analysis of the following components:
- Navigation & Structure - does the information architecture make it easy to get around on your site?
- Technology - have you used reasonable technology to make your site perform well across various browsers and platforms?
- Site Design - is your website visually appealing and attractive to the user?
- Call to Action - is your message clear and is there a call to action?
- W3C Standards Compliance - is the HTML and CSS programming code on your site valid?
- Page Load Time - was your designer or programmer thinking of dial-up users?
- Link Validation - are any of the links on your site broken or dead?
- Link Popularity - how many relevant, inbound links does your web site have?
- SEO - is your site properly optimized using the best practices so you will be found by potential visitors?
- Keyword Density - are your target keyword phrases being over or under used?
- Keyword Ranking - are you ranking high for your target keyword phrases?
Contact TWM to learn more about a site analysis report can help increase the return on your web investment
Web Traffic - Measurements and Other Essentials
A good marketing strategy may increase web site traffic. This can be done by advertising or placement of your site on search engines.
It is important for any business to know what your customer needs. Making them happy will earn repeated visit to your web site. Investigating and understanding their concern is an ultimate factor to making a business successful.
"In the two years since Targeted Web Marketing developed our new website, we have experienced a directly related 25% increase in revenue and Garrett's SEO has put us on Google's page 1 for our top key search terms. Thanks a million."
- Liz Morris
Commercial Cartage Co., Inc.
“It was a pleasure working with Garrett Simmons
on the new website for Trelligence. As a software vendor, our website is
critical for lead generation and for converting prospects into customers.
We are getting valuable requests through our new site, all made possible
by Targeted Web Marketing.”
- Larry Ciscon, CEO
Trelligence, Inc.