SEO Terms Glossary
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Algorithm - The formula that determines how a web page will rank in the search results pages of a search engine.
ALT text - The text that appears when you put your mouse on top of an image or a picture.
Anchor text - The text of a link or hyperlink.
Below the fold - Content of a web page that is not seen by the consumer unless the consumer scrolls down.
Conversion ratio - Of all visitors to your site, how many actually make a purchase? Divide total visitors by number of visitors who make a purchase, and you've got your conversion ratio.
CPC - Cost per click
CPM - Cost per 1,000 impressions.
Crawler - The part of a search engine which surfs the web.
CTR - Click through ratio.
Dead link - A link to a URL that no longer exists.
Doorway page - A web page designed to draw in Internet traffic from search engines, and then direct this traffic to another website.
Filter words - Words such as is, am, were, was, the, for, do, ETC, that search engines deem irrelevant for indexing purposes.
Hit - A single access request made to the server.
Outbound link - A link from a page of your site to another site.
Pagerank - A system used by Google to assign rank to web pages.
Pageviews - The number of times distinct pages of a website are served.
Query - The execution of a search on a search engine.
Referer - The URL of the web page from which a unique visitor came.
Robots.txt - A text file stored in the top level directory of a web site to give direction to search engine crawlers.
ROI - Return on investment.
SEO - Search engine optimization
SERP - Search Engine (Search) Results Page.
Stemming - Word variations. For example, if I entered the query "swim", a search engine that supports stemming might return results that include "swimming" or "swims".
Testimonial ad - An ad which uses the testimony of a product user.
Unique visitor - An instance of a unique site connecting to your server.
Web ring - A group of sites which link to each other.
These sites often place "Forward" and "Backward" links
in the page footer for navigation between the sites.